- October 25, 2013
- admin
- Business Strategies, Running Your Business, Strategies
Don’t overpay your income taxes by overlooking expenses which you are entitled to deduct. Use this Financial Guide to ensure you are handling your business travel and entertainment costs in a tax-wise manner. Table of Contents Travel Expenses Entertainment Expenses How Do You Prove Expenses Are “Directly Related”? How Do You Meet The “Associated With” […]
- October 25, 2013
- admin
- Business Strategies, Running Your Business, Strategies
Many small business owners do not fully understand their cash flow statement. This is surprising, given that all businesses essentially run on cash, and cash flow is the lifeblood of your business. Some business experts even say that a healthy cash flow is more important than your business’s ability to deliver its goods and services! […]
- October 25, 2013
- admin
- Business Strategies, Growing Your Business, Strategies
In addition to drive, ambition and a great deal of planning, starting and expanding a small business generally requires capital. Capital may come from family, friends, lenders or others. This Financial Guide provides an overview of how to get the capital you need to start or grow your business. Table of Contents Finding Sources Of […]
- October 25, 2013
- admin
- Business Strategies, Growing Your Business, Strategies
Do You Have A Business Or A Job? Michael Gerber is a business consulting “guru” whose observations concerning small businesses have had a profound impact on how his students see their businesses and their role as a business owner. Gerber observed that most people go into business for the wrong reason. They are skilled technicians. […]
- October 25, 2013
- admin
- Business Strategies, Growing Your Business, Strategies
Quick! What is your most valuable business asset? If you are like most business people, your mind might quickly fly over your balance sheet. Is it your equipment? Is it your location? Is it your accounts receivable? For most businesses, the most valuable business asset isn’t on the balance sheet. It’s their customer list. And […]
- October 25, 2013
- admin
- Business Strategies, Growing Your Business, Strategies
In developing your marketing message, it’s very helpful to develop a Unique Selling Proposition, or USP. What is a USP? The USP very clearly answers the question, “Why should I do business with you instead of your competitors?” The USP may be used repetitively in your marketing literature to build the customer’s or client’s identification […]
- October 25, 2013
- admin
- Business Strategies, Growing Your Business, Strategies
“People don’t care how much you know until they know how much you care.” It’s interesting to see how many small businesses try as soon as possible to follow the example of some large corporations to build an impersonal “corporate image.” People actually prefer to do business with people, not institutions. The last time you […]
- October 25, 2013
- admin
- Business Strategies, Growing Your Business, Strategies
An extremely powerful marketing tool that we get “too busy” or “too smart” to use is the testimonial. According to marketing guru Dan Kennedy, “What others say about you and your product, service, or business is at least 1000% more convincing than what you say, even if you are 1000% more eloquent.” The reason is […]
- October 25, 2013
- admin
- Business Strategies, Growing Your Business, Strategies
Who are the very best new customers you get? Who is most likely to buy from you and continue being a good customer in the future? Isn’t it a prospective customer who was referred to you by another customer who is an advocate for your business? Referrals are the best prospective customers because they have […]
- October 25, 2013
- admin
- Business Strategies, Growing Your Business, Strategies
By developing an effective advertising plan, you increase the likelihood of a positive return on your advertising investment, regardless of the amount you spend. Table of Contents What Do I Want My Advertising To Accomplish? Whom Should My Advertising Speak To? What Should My Advertising Say? Where Should I Place My Advertising? Advertising is an […]